A confectionery based on the balance between good and evil, Saint & Sinner combines both sides of baking: the delightfully sweet and the dangerously tempting.
The inspiration for this concept eatery originated from the simple idea of ‘dessert as temptation’. One is “good” by choosing fruit, but being “naughty” by choose a piece of decadent chocolate cake. Using a gothic-inspired aesthetic paired with modern elements the look and feel began to take shape.
Pulling from parchment writings, the logo mark is a simple S for “Saint & Sinner”, and mimics the hand-written script initials of that time. After a few iterations, a final form was decided. A color palette of black, dark greys, maroon and gold were selected.
Once the identity was established, additional elements were added like “Saint” and “Sinner” aprons, napkins with gold flatware and a large wall-sized menu.
One of the main design elements was a large circular menu that could be used as a large-scale tapestry as well as a table-top piece. Inspired by Dante Alighieri’s 14th century poem “Devine Comedy” which depicts the circles of hell, the menu is sectioned off and bakery items are grouped into categories; cake, chocolate, creme, fruit and bread. The more sinful the item, the closer to the center it appears.”