After being approached by “Dermatology Ltd.” and “The Advanced Cosmetic Laser and Surgery Center”; essentially one company under two names, they asked us to create a total identity overhaul. The dermatology practice located in Chicago had quickly grown to 4 facilities and added new physicians.
The Problem: With under-qualified “Med-Spas” gaining popularity for their “cheap & fast” services, Dermatology Ltd. wanted show the public the benefit of going to a board-certified physician for skin-care needs.
We began by combining “Dermatology Ltd.” and “The Advanced Cosmetic Laser and Surgery Center” into one name, Premier Dermatology, which reflected the professional, knowledge and experience-based care they provide.
The logo mark was derived from the two faces of their practice; the precise medical side and the organic cosmetic side. Both are now one and work in unison under the name Premier Dermatology.
Credits: CD: David Yang, TDH Advertising; Account: Susan Saltwell, TDH Advertising; Project Manager: Carrie Seanor, TDH Advertising